ASICS – RunSociety – Asia's Leading Online Running Magazine

ASICS GEL-NIMBUS™ 27: A New Benchmark in Running Comfort

The RunSociety Team — Thu, 19 Dec 2024 08:30:14 +0000

ASICS has unveiled the latest evolution in its iconic running shoe line: the GEL-NIMBUS™ 27. Designed with a focus on ultimate comfort and performance, this new iteration redefines expectations for long-distance runners. With advanced cushioning technology and a renewed emphasis on sustainability, the GEL-NIMBUS™ 27 promises an exceptional running experience. Enhanced Cushioning for Long-Distance Comfort [...]

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What These 16 Iconic Sporting Brands Reveal About Your Inner Self

Aidan H. — Fri, 20 Oct 2023 11:10:33 +0000

Ever wondered if donning a specific sporting brand could actually enhance your speed or boost your performance? Is it the cutting-edge technology they employ, the psychological edge, or perhaps a bit of both? My fascination with this concept took off after encountering a research paper by Xiao Tong from the University of Alabama. She delves [...]

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How to Be Part of the ASICS World Ekiden 2022

The RunSociety Team — Thu, 17 Nov 2022 09:50:58 +0000

Taking its inspiration from the Japanese running culture, the ASICS World Ekiden returns for the 3rd year and challenges teams to complete a marathon distance over the course of six legs of varying distances from 5 – 10km. Teams must pass their digital tasuki – the narrow band of fabric used traditionally in Ekidens – [...]

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ASICS Relaunches The Brand New GEL-KINSEI OG

The RunSociety Team — Sun, 15 Sep 2019 15:20:28 +0000

ASICS is bringing back its iconic GEL-KINSEI OG nearly after a decade. GEL-KINSEI OG known as the early millennial runner that gives high mileage with superior comfort. Renowned as a high mileage running shoe that gives comfort, the bold style of the GEL-KINSEI™ OG was released in its iconic original colourway in late August, with [...]

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ASICS & AFFIX Launches The Brand New GEL-KINSEI OG

The RunSociety Team — Sat, 14 Sep 2019 15:22:07 +0000

ASICS and AFFIX is pleased to share the release of ASICS’ latest collaboration on the GEL-KINSEI OG which was done in tandem with London-based brand AFFIX. In line with AFFIX’s vision to create utilitarian products inspired by pragmatism, two unique and exclusive colourways have been created for this collaborative effort, using bright bold colours inspired [...]

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What’s Your Favourite ASICS Running Shoes Colour?

The RunSociety Team — Mon, 08 Jul 2019 17:18:05 +0000

ASICS celebrates diversity in their latest TEN PEOPLE, TEN COLORS collection, which is based on the Japanese proverb, meaning what works for one person, may be different for another, but this difference is what makes us all unique. With the new vibrant, eye-catching editions, ASICS equips every type of runner to challenge the finish line, [...]

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ASICS Online Store Officially Launched in Singapore

The RunSociety Team — Mon, 08 Apr 2019 09:36:02 +0000

ASICS has officially launched ASICS.com in Singapore today – introducing an integrated shopping experience with online exclusive products, seamless check-out, and an inside look into ASICS’ technologies. With the addition of the e-commerce platform, shoppers will now have access to the latest ASICS products with a swipe of a button, get their hands on exclusive [...]

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She’s an Olympic Medalist. He’s a Scientific Brainiac. Together, They’re Unstoppable.

Aidan H. — Wed, 03 Apr 2019 11:43:05 +0000

When ASICS prepared to launch its Metaride Running Shoe, everyone from company marketers to publications were curious to know how the iconic shoemaker planned to differentiate their hot new shoe from the crowd. The company’s decision was brilliant: Merge the success story of Kastor, who exploded upon the running scene when she was only 11-years-old. [...]

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Kickstart Your New Year With ASICS NEW Launch

Cherment Tay — Wed, 09 Jan 2019 10:34:16 +0000

Kickstart the new year with ASICS new top-of-the-range and neutral long-distance running shoe, the GEL-NIMBUS 21. Designed for the neutral long-distance runners, the shoe incorporates human-centric science with the latest cushioning technology of the Flytefoam Lyte & Flytefoam Propel in which grants long-distance runners superior comfort and a spring-like feel for a more energetic and lighter run. Over the years, ASICS [...]

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ASICS Gel Nimbus 20 Running Shoes Review: My Adventures in The Land of Gel

Chia Kangjin — Wed, 17 Oct 2018 15:08:59 +0000

There are plenty of pressing questions assaulting you daily from the moment you awaken to the time you (hopefully) nod off after powering down your smartphone to get a good night’s sleep. One of them may relate to your search for a new pair of running shoes, so I’d like to share my experience so [...]

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ASICS Brings The ASICS Walking Shoes Series To Singapore!

Cherment Tay — Sun, 14 Oct 2018 14:17:17 +0000

ASICS is finally bringing in the ASICS Walking shoes series. For the first time outside of Japan, this Walking Series is a leather shoe collection for men that was developed for any occasions, be it business or casual. They will be sold exclusively at Takashimaya Department Stores Level 3, Men’s Department. Back in 1983, ASICS [...]

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He Is The Wonderful Reason That ASICS Is Constantly Creating Brilliant Shoe Designs

Cherment Tay — Thu, 11 Oct 2018 02:04:30 +0000

Mr Kenichi Harano, an Executive Officer and Senior GM of ASICS Institute of Sports Science, was at the celebration for the 100th anniversary of ASICS’ founding father, Mr Kihachiro Onitsuka on 21 September 2018. For the past 18 years, Mr Harano has been conducting in-depth research, developing and refining the technology of ASICS shoes. He [...]

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ASICS Unveils Exclusive Drop From Its Jyuni Capsule Range: Jyuni Shinkokyu

Cherment Tay — Sat, 29 Sep 2018 12:33:18 +0000

ASICS unveils an exclusive, limited release of its latest JYUNI apparel range called JYUNI SHINKOKYU. Prior to the Black, White and Aiiro collections, this apparel is going to be the fourth instalment from the premium capsule range with only 84 pieces available in stores from 4th October 2018. The JYUNI SHINKOKYU collection was inspired by [...]

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What Happens at ASICS Founder’s 100th Anniversary Celebration Party?

Cherment Tay — Thu, 27 Sep 2018 04:20:06 +0000

What were you doing last Friday on the 21st September 2018? For ASICS, it was an important day. They were celebrating their “Century’s Milestone” of its founding father, Mr Kihachiro Onitsuka! Hosted by celebrity Jamie Teo, the event was specially held at the Work+ Store Ang Mo Kio event space. Not to mention, local familiar faces such [...]

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How to Find a Member of the Opposite Sex to Join Your ASICS Relay Crew!

Aidan H. — Fri, 29 Jun 2018 06:05:31 +0000

When the sun sets, and Singapore glitters courtesy of the city’s lights, excited runners will show up at Sentosa’s Palawan Green on the evening of 20 October to see how they fare at the ASICS annual relay competition. While relay teams are often composed of either men or women, this event gives you opportunities to [...]

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ASICS Releases Limited-Edition Products To Mark Kihachiro Onitsuka’s 100th Anniversary

Lee Nah — Tue, 29 May 2018 07:51:34 +0000

ASICS reveals its new limited-edition footwear and apparel marking the 100th anniversary of Kihachiro Onitsuka, founding father of ASICS. Onitsuka founded the company in 1949 and create ASICS with a clear philosophy: to help people move more and feel healthy in both mind and body. From product innovations based on human-centric science to charitable partnerships, [...]

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Go all out this Sakura Season with ASICS’s Latest Sakura Collection!

Celine Oi — Mon, 07 May 2018 09:19:14 +0000

With all the hype going around with the annual sakura season craze and sakura-themed apparels popping up all around the corner, I sure was ecstatic to receive my pair of ASICS’s Latest Sakura themed collection, GEL-KENUN SP. I was immediately drawn to its pale pastel tone and the hint of pink cherry blossom petals along [...]

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The Ultimate List of All ASICS Shoes Released in 2017

Eva Natalia — Thu, 28 Dec 2017 10:12:18 +0000

In 2017, ASICS released no less than 25 types of running shoes and sneakers combined. This solidifies ASICS’ commitment and dedication in producing innovative solutions to help athletes and active consumers achieve their goals. We have compiled a list of all ASICS shoes released in 2017, complete with price and availability, for your easy reference. [...]

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ASICS GEL-Kenun Shinkai Megalodon Running Shoes: Don’t be Scared; They Won’t Bite You!

Chia Lishan — Sat, 11 Nov 2017 12:56:47 +0000

I was not yet born when the American director Steven Spielberg produced his landmark film “Jaws”—a movie about the arrival of a monstrous great white shark that turns a resort town into a bloody massacre until a fearless local sheriff, marine biologist and aged seafarer faced down the creature. So, when I was asked to [...]

The post ASICS GEL-Kenun Shinkai Megalodon Running Shoes: Don’t be Scared; They Won’t Bite You! first appeared on RunSociety – Asia's Leading Online Running Magazine.

ASICS Tiger Presents The “Submariner”

The RunSociety Team — Thu, 19 Oct 2017 07:42:42 +0000

A sequel story to the 2015 GEL-LYTE V,“Medic”, HIGHS AND LOWS has once again worked with ASICS Tiger to create a special collaborative rendition of the GEL-MAI, dubbed the “Submariner”. The formula remains rather the same-premium leathers and suedes adorn the upper,however,the drab olive and pop red have been replaced for a more nautical and [...]

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