{"id":15584,"date":"2016-06-16T18:18:24","date_gmt":"2016-06-16T10:18:24","guid":{"rendered":"https:\/\/www.runsociety.com\/?p=15584"},"modified":"2018-11-09T11:47:22","modified_gmt":"2018-11-09T03:47:22","slug":"pocari-sweat-run-and-singapores-running-community","status":"publish","type":"post","link":"https:\/\/www.runsociety.com\/community\/pocari-sweat-run-and-singapores-running-community\/","title":{"rendered":"Love at First Sip: POCARI SWEAT and Singapore\u2019s Running Community"},"content":{"rendered":"

If you\u2019ve heard the phrase, \u201cA match made in heaven,\u201d<\/em> you know that some things or people are ideally suited to each other. It\u2019s impossible to imagine Antony without Cleopatra or birds that don\u2019t hang out with bees. <\/p>\n

And it\u2019s particularly difficult to separate POCARI SWEAT<\/strong> from Singapore\u2019s running scene for any number of reasons. <\/p>\n

After all, POCARI makes the foremost elixirs runners count on to keep them going the distance and Singapore is a world-class destination for runners, so it\u2019s only natural that their shared objectives synchronize.<\/p>\n

And in the Beginning\u2026<\/h2>\n

Developed by Otsuka Pharmaceutical Company, a shining star in Japan\u2019s corporate galaxy, scientists knew from the get-go that they didn\u2019t want to produce a sports drink that had no real benefits to the body other than selling tonnage and turning a profit. <\/p>\n

Chemists worked diligently to approximate the life-saving properties of the intravenous solutions administered by health care workers to anyone in need of fast body fluid replenishment and POCARI SWEAT was born. <\/p>\n

After years of trial and error, POCARI SWEAT was tested by athletes and marketed as the most beneficial way to replace lost body fluids in all types of circumstances, especially those in which exertion can lead to dehydration. <\/p>\n

That aim is fulfilled with the production of POCARI SWEAT, a drink favoured by athletes because it keeps their bodies going without impairing cognitive or physical performance. When POCARI SWEAT was introduced to Singapore runners, it really was love at first sip!<\/p>\n

\"Love<\/p>\n

A Perfect Marriage<\/h2>\n

As POCARI SWEAT made a name for itself within Singapore\u2019s running community<\/a>, the company realized it had more than an obligation to make a product that jump-started the bodies of athletes who might otherwise become dehydrated. <\/p>\n

Otsuka is, after all, a company with a philosophy dedicated to worldwide health and what better way to honour Singapore athletes and add to the nation\u2019s burgeoning marathon scene than by sponsoring a race?<\/p>\n

The first year of the POCARI SWEAT Run proved a daunting experience for organisers. There was so much to do and accomplish to get this event off the ground, yet between Singapore crews from both the company and experienced run organisers, the first POCARI SWEAT Run came off without a hitch five years ago. <\/p>\n

Eager to support this event, Singapore hospitals and health organisations held running clinics and seminars, and continue to do so in concert with every POCARI SWEAT Run<\/a> staged to this day. <\/p>\n

Where\u2019s the proof of this race\u2019s success? It\u2019s in the numbers: attendees grew in leaps and bounds with each succeeding year, which is why organisers don’t believe that projecting 10,000 runners at the 2016 event is an unreasonable goal!<\/p>\n

\"Love<\/a>
The annual POCARI SWEAT is a popular running event in Singapore.<\/figcaption><\/figure>\n

The Honeymoon Continues<\/h2>\n

Because the POCARI SWEAT Run became a community-wide effort, the brand\u2019s overarching message that, \u201cNo matter how busy we are, there\u2019s always time to live a healthy life,\u201d became a rallying call for Singaporean runners. As the race became an institution, some of Singapore\u2019s most influential people jumped on board the bandwagon. <\/p>\n

One of the most high-profile is brand ambassador Dr. Mok Ying Ren. He moves seamlessly between his passions: practising medicine, running marathons and promoting his homeland and the POCARI brand.<\/p>\n

\u201cIt\u2019s important to have members of the Singapore running community include doctors like me,\u201d says the popular personality, \u201cbecause as professionals, we help sort myths from truths. My mission is to encourage an active lifestyle for all Singaporeans while promoting both POCARI SWEAT and our nation so the world learns more about both.\u201d<\/p>\n

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Ran the Ottawa marathon this morning as well as I could and completed it with a time of 2h 27min 02sec but failed to qualify for the Olympics. Happy with how the race panned out in the warm conditions and a hilly second half. My 4 year journey in an attempt to qualify for the Rio has officially ended but it has been a great journey. Time to relax in Alaska with fianc\u00e9e @speedbel and get back to work on the 1st of July! Thank you to my sponsors @pocarisweatsingapore @newbalancesg @oakleysg #NTUCincome @airasiasg @fitnessfirstsg @garminsg @sporeathletics for being with me on this journey and each and everyone of you for your support and encouragement.<\/a><\/p>\n

A photo posted by Mok Ying Ren (@mokyingren) on